In December 1990, Samsung has set up sales subsidiary in Singapore, the Electronics Business Division (Consumer Electronics, Telecommunications, IT). Its primary business and product focus is on the domestic sales of consumer electronics, IT and mobile phones. With the introduction of the mobile business in 1999, Samsung forayed into the highly dynamic telecommunications industry, and in fact, became the 2nd largest mobile company in the South East Asia Pacific region.

Samsung Electronics Telecommunication Network Division became the 1st in the world to utilize commercialized CDMA services in 1996. By 2002, it has pioneered into the world’s telecommunications network, ranking 3rd in the world’s wireless communications, with a market share of 55% in the domestic market.

Business Summary

Samsung Electronics is not only South Korea's top electronics company, but also one of the world's largest semiconductor manufacturers. It develops various consumer services including DVD players, big-screen televisions, and digi-cam, PC, color monitors, LCD panels, and printers; semiconductors such as DRAMs, SRAMs, and flash memory; and communications devices ranging from wireless phones to networking switches. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines.

Samsung's goal is to be ranked among the world's top 3 digital technology companies by the year 2010, and is the only company integrating the core competencies of digital technology - LCD panels, memory (DRAM, Flash, etc.), digital media (A/V & IT), digital appliances and telecommunications - into a single business operation for the home and office and mobile environments.

In recent years, SAMSUNG has evolved as a major consumer brand in the region. We consistently clinch top 3 positions for televisions, monitors/LCD monitors, side-by-side refrigerators, washing machines and DVD players across the South-East Asia Pacific region.

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